How can you leverage creativity to maximize the number of scrollers for your advertising campaign? That’s precisely what we accomplished for Mountea’s advertising campaign in December. The challenge was to achieve maximum impact with a limited ad budget. Therefore, we focused on strategies to multiply our billboards without any additional expenditure.
In the buildup to Christmas and New Year, almost all heating system brands advertise their gas heating systems in a similar and industry-specific manner. We capitalized on Mountea’s affordability and combined it with the widespread ad campaigns of heating brands to devise the ultimate wordplay: The Most Inexpensive Heating System! Essentially, Mountea’s delightful and Armenian teas offer the most cost-effective way to keep warm during winter.
Once people caught sight of the ad, every other gas heating system advertisement instantly reminded them of Mountea! Despite its modest budget, the integrated campaign utilized influencer marketing, out-of-home (OOH) advertising, and social media marketing to surpass expectations and boost sales by 25%.