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Rebranding Case Study: Information Systems Associates (An Air Arabia Group Company)

The rebranding of Information Systems Associates, a subsidiary of the Air Arabia Group, was a comprehensive project that focused on modernizing the company’s visual identity to better align with its core mission and market position. The company, which plays a pivotal role in providing innovative IT solutions within the aviation industry, required a brand overhaul that could communicate its technological prowess and connection to Air Arabia’s strong legacy.

Key Components of the Project:

1. Logo Redesign: The cornerstone of the rebranding effort was the complete redesign of the company logo. The new logo reflects a more contemporary and refined aesthetic, symbolizing growth, connectivity, and the dynamic nature of the company’s services. Special attention was given to ensuring the design would retain brand equity while bringing a fresh, modern appeal. The updated logo stands as a mark of trust, reliability, and innovation in the technology solutions sector.
2. Brand Assets Facelift: The project extended beyond the logo to include a full facelift of the company’s brand assets. This involved refining the color palette, typography, and overall visual identity to ensure consistency and harmony across all touchpoints. The new brand elements are sleek and professional, resonating with the company’s forward-thinking approach while maintaining alignment with the larger Air Arabia brand.
3. Visual Assets and Branding Materials: In addition to the core logo and asset updates, a series of new visual assets were developed. These included business cards, letterheads, presentation templates, signage, digital templates, and other collateral materials. All assets were designed to ensure cohesive branding both internally and externally, reinforcing the company’s commitment to high-quality, innovative solutions.
4. Branding Guidelines: As part of the rebranding effort, comprehensive branding guidelines were created to help the company maintain visual consistency across all platforms. These guidelines covered logo usage, color schemes, typography, and imagery, ensuring that every piece of communication adheres to the brand’s new identity.

Project Impact:

The rebranding has successfully positioned Information Systems Associates as a key player within the IT sector, emphasizing its connection to Air Arabia while showcasing its unique value proposition. The refreshed brand identity conveys professionalism, innovation, and reliability, which are crucial attributes for a company that handles complex information systems in the aviation industry.

By equipping the company with modern visual assets and clear branding materials, Information Systems Associates now has a stronger, more cohesive image to present to clients, partners, and stakeholders. The rebranding effort marks a significant milestone in the company’s growth and continues to support its evolution in the competitive technology landscape.