Gatz Ski Resort Branding Project
Mount Aragats and its surroundings offer a rich blend of natural beauty and cultural heritage. The region features charming, timeless villages and fertile valleys that contrast with the rugged majesty of the mountain. Gatz ski resort presents pristine snow-covered slopes and invigorating pine-scented air.
Gatz ski resort, cradled within the embrace of Mount Aragats, offers a gateway to a world where snow-covered slopes glisten under the sun, inviting enthusiasts to carve their own stories into the pristine canvas of Aragats. As you step into our winter sanctuary, the air tinged with the invigorating scent of pine, you are greeted by a panorama that captures the essence of a snow-capped paradise.
In this linguistic tapestry, “gats” or “gah” translates to “throne” in English. The choice of “throne” imparts a distinct sense of majesty and elevation to the brand. Just as one ascends a throne, skiing enthusiasts ascend the slopes, experiencing a heightened sense of adventure and exhilaration. This subtle connection to royalty adds a touch of prestige to the ski resort, inviting patrons to conquer the peaks and revel in the regal experience that awaits them.
Aragats has 4 peaks, which we’ve included in the 4 components of the logo.
1. The four peaks of the mountain
2. Each element represents a ski slope
3. Each element represents skis
4. The elements combined form a northern star.
These components also allow for an identity system to be developed for a multitude of uses. The 4 components form a Northern Star in the middle symbolizing a sense of direction and synonymous with the adventurous nature of skiers. Each component represents a slope as well as objects related to skiing.
