Portfolio

Transforming a Boutique Winery into a Local Favorite

Van Ardi started as a boutique winery and has evolved into one of the most recognized and sought-after wine brands in Armenia. Over the last four years, our team has collaborated closely with the Van Ardi team to enhance their social media presence, expand brand awareness, and drive consumer engagement, positioning Van Ardi as the go-to local wine for both casual drinkers and wine enthusiasts alike.

Key Challenges
Establishing a Unique Identity: From the outset, Van Ardi required a distinct, recognizable brand voice that could not be mistaken for any other winery. The goal was to craft a unique narrative that embodied the winery’s artisanal values, emphasizing quality and tradition, while resonating deeply with the local market.

Expanding from Boutique to Mainstream: As Van Ardi’s production scaled, our challenge was to transition the brand from a niche market boutique winery into a mid-sized producer while maintaining its exclusive appeal and premium positioning in the mid-high price segment.

Sustaining Engagement Growth: While the winery had gained significant traction early on, we needed to keep engagement metrics rising consistently, all while staying aligned with Van Ardi’s core values.

Strategy
Photography & Visual Content Generation:

We produced high-quality, compelling photography that visually communicated Van Ardi’s craftsmanship, the beauty of the vineyard, and the passion behind every bottle. Our visual content consistently aligned with Van Ardi’s premium image, showcasing the winery’s attention to detail and commitment to quality.
Each piece of content was meticulously designed with a specific audience in mind, ensuring that the visuals reflected the sophistication and uniqueness of Van Ardi wines.

Advanced Advertising & A/B Testing:

We implemented a robust advertising strategy that involved multiple rounds of A/B testing. These tests allowed us to identify the best-performing content, audience segments, and messaging. We continually fine-tuned ad formats, copy, and creative to maximize engagement and conversions.
Our testing revealed key insights into which demographics were most responsive, allowing us to shift ad spend efficiently and reach the most relevant audiences at scale.

As Van Ardi grew, the brand’s narrative evolved. Our approach involved updating the tone and style of communication to reflect the winery’s shift from boutique producer to a larger, mid-market player. The messaging highlighted Van Ardi’s quality and craftsmanship while also promoting it as an aspirational but accessible choice. We carefully balanced the idea of Van Ardi being a premium, “sought-after” wine that consumers feel they have discovered, reinforcing its allure.

Continuous Improvement & Optimization:

We regularly revisited our social media strategies to keep them aligned with Van Ardi’s growth. From improving the quality of visuals to optimizing copy and ad spend, we remained agile, ensuring the content and advertising efforts evolved with the brand.
We also proposed ways to quantitatively and qualitatively measure brand awareness beyond digital metrics, suggesting periodic consumer surveys to gauge real-world brand sentiment.

Results
Increased Brand Awareness: Over the course of four years, Van Ardi’s brand awareness grew exponentially, making it the go-to local wine in Armenia. Our content and advertising strategies successfully positioned the brand as both premium and accessible.
Higher Engagement: Our efforts led to consistent increases in engagement across social platforms. Through the combination of stunning visuals and targeted messaging, Van Ardi developed a loyal following of customers who resonated with the brand’s unique narrative.
Optimal Ad Performance: By leveraging A/B testing, we achieved higher click-through rates and engagement with optimized ad formats. We were able to identify and focus on the most effective audience segments, ensuring Van Ardi’s marketing budget was used efficiently.
Brand Loyalty & Perception: Van Ardi became known not only for its quality wine but also for its premium brand identity. The winery’s growing presence on social media translated into increased loyalty and preference from consumers.

Through a combination of visually captivating content, a clearly defined brand identity, and strategically targeted advertising, Van Ardi has successfully transitioned from a boutique winery to a well-respected mid-sized producer. Our advanced advertising strategies and careful attention to the winery’s core values have played a vital role in helping Van Ardi become the go-to wine locally, all while retaining its exclusivity and charm.

Our ongoing collaboration continues to evolve, as we look forward to new opportunities to further elevate Van Ardi’s brand.