TapStation
Tap Station approached us with a clear brief and goal to drive more traffic to the cafe. Tap Station is situated at the Republica Hotel, which meant that locals had a hard time accepting the fact that they could go to the cafe just like the tourists staying at the hotel. This wasn’t an easy challenge to tackle, but with consistent ads communicating that cafe is similar in pricing to other cafes and with special offerings like exclusive beers and interesting dishes we were able to grow the brand’s awareness to a point where other besides the guests of the hotel would happily go to the cafe.
