“Start from the kitchen” achieved exceptional success by ingeniously combining a budget-conscious approach with a powerful insight. The campaign’s primary objectives were to heighten brand awareness, drive sales growth, and generate conversations about Scavolini within the context of newlyweds building their dream homes. Leveraging the insight that unconventional experiences, especially intimate moments in unconventional locations like the kitchen, hold significance for couples seeking to strengthen their bonds, the campaign creatively integrated Scavolini kitchens’ quality and durability into this narrative. Through a skillful media mix of paid ads, out-of-home placements, and influencer collaborations, the campaign garnered an impressive 4.4 million impressions, culminating in a fivefold increase in sales, sixfold expansion in reach, and 3.5-fold growth in engagement. This achievement underlined the campaign’s remarkable resonance with the target audience, effectively achieving its objectives and establishing Scavolini as a noteworthy topic of discussion, all while artfully navigating budget constraints.