Rabelo+ Branding Project
For Rabelo Plus, an alcogel product positioned in the Netherlands, Belgium, and Luxembourg, the branding emphasizes the core value of consistency—a crucial feature in ensuring dependable protection and cleanliness. The visual identity reflects reliability and precision, with a clean, minimal design that resonates with European aesthetics. The branding highlights Rabelo Plus’ superior gel texture, which offers even application, non-drip performance, and a quick-drying formula.
The tone of the brand is professional yet approachable, emphasizing both hygiene and comfort, ideal for everyday use in homes, offices, and healthcare environments. The color palette and design elements evoke trust, safety, and efficiency, reinforcing Rabelo Plus’ commitment to consistent quality across markets.
