At Reezalt Creative Labs, we had the opportunity to manage the social media presence for KFC’s Yerevan and Gyumri locations. Our goal was to elevate the brand’s visibility and engagement on social platforms while seamlessly integrating KFC’s global identity with the local culture.
Key Components of the Project:
Content Photography: We delivered high-quality, mouthwatering product photography, highlighting KFC’s iconic fried chicken in visually compelling ways. Each shot was crafted to drive appetite appeal while staying true to KFC’s signature look and feel.
Strategic Campaign Development: Our campaigns focused on maintaining brand consistency while adding a local twist. We created culturally relevant content to engage with customers, fostering a deeper connection between KFC and its audience.
Unique Visual Identity: By merging KFC’s global brand guidelines with a local approach, we shaped a distinct visual identity. Whether through imagery, language, or cultural references, we ensured that every piece of content resonated with customers while staying true to KFC’s worldwide reputation.
Project Impact:
Our efforts successfully boosted engagement across KFC’s social media channels, creating a stronger presence for both Yerevan and Gyumri locations. By combining authentic cultural elements with KFC’s beloved menu, we achieved a balance that kept the brand fresh and appealing to local audiences. This redefined the brand’s interaction with its followers and contributed to its growth in the region.
This case study highlights our work in blending global brand identity with local market strategies to produce effective and culturally relevant social media content.