Gisaneh Branding Project
.
For the Gisaneh Wine branding and labeling project, we crafted an identity that encapsulates both the boldness and strength of the wine, reflected in its namesake, Gisaneh, a goddess symbolizing power and resilience. The label and design pay homage to the majestic elephants famously intoxicated during the Persian battle, symbolizing the rich history and intensity behind the wine.
This narrative-driven approach allowed the wine to stand out with a design that marries mythology and history, providing consumers with a story as rich as the flavor of the wine itself. The visual elements combined bold typography and detailed illustrations of elephants to emphasize the brand’s deep roots in both Persian culture and the divine strength of its namesake, Gisaneh.
