La Boheme Branding Project
La Bohème, ça voulait dire on a vingt ans”, translated as “Bohemian, that meant that we were twenty years old”, sung by the French chansonnier with Armenian roots, Charles Aznavour.
La Bohème is also the name of a delightful real estate project in the historical heart of Brussels city center.
The branding project involved detailed illustrations of the historic building and a custom calligraphic type for the brand identity.
Upscale Zavel, or Sablon, is world-famous for it’s antique dealers and art galleries, a neighborhood where strolling around is a traditional past time among locals. It is a lively area of chic bars, trendy restaurants and chocolate shops, where tradition meets dynamism within a timeless and romantic setting.
Zavel and its pedestrian streets, overlooking the elegant 15th-century Gothic Church of Our Lady of Victories, invite you to stroll past the quintessentially Belgian brasseries and restaurants. Fashion-conscious merchants, promising artists and the Magritte Museum (highlighting the life and art of the Belgian surrealist painter) are living proof that a Brussels version of Montmartre exists- awe-inspiring and idyllic.
